GWI Work Survey
All Business Challenges
Choose audience:
What are the biggest challenges that your company or team is currently facing?
Competition in the market
38%
Staying profitable
29.5%
Current economic climate
28.8%
Building a good culture / working environment
Hitting sales / revenue targets
Alignment between teams in the company
Keeping up with industry innovations
Understanding our customer/client audience
Morale / retaining staff
Effective use of IT / Technology
Becoming more sustainable / eco-friendly
Digital transformation
Staying up to date with marketing trends and solutions
Finding / hiring staff
Achieving profitability
Government guidelines / legal requirements
Vision / leadership within the company
Paying competitive salaries
Improving cybersecurity
Ability to scale rapidly
Building awareness / reputation
Budget cuts
Lack of strategy
Data protection compliance (e.g. CCPA, GDPR)
Finding / retaining suppliers
Bureaucracy
Long-term funding / external investment
Short-term cash flow
Poor management decisions
Lack of combined insights and integrate systems for real time updates
Competing priorities vs other departments
Lack of alignment on goals and objectives
Uncertainty around ROI measurements
Absence of feedback loop between Marketing and Sales team
Lack or no alignment between Marketing and Sales team on metrics and KPIs
Lack or no alignment between Brand & Demand Marketing strategy
Lack or no timely evaluation on the alignment between sales and marketing leads
Obtaining office / physical space
No agreed and consistent framework for measuring ROI
No use of ABM (Account Based Marketing) and account based experience
None of these
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