GWI Work Survey
Marketing Challenges
Choose audience:
What are the biggest marketing challenges that your company or team is currently facing?
None of these
22.9%
Staying up to date with marketing trends and solutions
22.3%
Lack of combined insights and integrate systems for real time updates
15.6%
Competing priorities vs other departments
Lack of alignment on goals and objectives
Absence of feedback loop between Marketing and Sales team
Lack or no alignment between Brand & Demand Marketing strategy
Lack or no alignment between Marketing and Sales team on metrics and KPIs
Lack or no timely evaluation on the alignment between sales and marketing leads
No agreed and consistent framework for measuring ROI
No use of ABM (Account Based Marketing) and account based experience
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