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GWI Automotive Survey
Familiarity
vs
Price
Learn more about our data
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Q1 2024
Q1 2024
Q1 2023
Location
Worldwide
Worldwide
China
France
Germany
Italy
UK
USA
Choose audience:
All Internet users
New car owners
Old car owners
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Typically, which of the following would you rather do?
Audience %
Audience %
Index
Universe
Responses
Datapoint %
Pay more for a brand you know
51.8%
Pay less for a cheaper own-brand product
48.2%
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