GWI Gaming Survey

Gaming Purchase Drivers

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Choose audience:

Which of the following would increase your likelihood to purchase or download a game?

Campaign / story mode included

Crossplay functionality (e.g. playing with people on Xbox and PC together)

Influencer sponsorships (e.g. ad sections in YouTube videos, sponsored streams)

My friends / family playing it already

Online multiplayer functionality

Playing a previous version / series of the game

Pre-order benefits (e.g. XP boost, in-game cosmetics)

Reduced price, offers or promotions

Reviews / opinions of official gaming media (e.g. IGN website, gaming magazines)

Reviews / opinions of people you watch or follow (e.g. YouTubers, Twitch streamers, Influencers)

Reviews / opinions on retail websites (e.g. Amazon)

Trying a demo or beta of the game first

None of these