July 2024 Zeitgeist Survey
Reasons for Watching Video Entertainment in Evening
Choose audience:
What are the main reasons for watching video entertainment on a typical evening (e.g. Netflix, TikTok, YouTube, broadcast TV)?
Entertainment
59.3%
Relaxation
52.4%
Family time
23.6%
To fill spare time
22.5%
Staying informed
17.5%
Routine / habit
16.7%
Escapism
14.5%
Learning
12.6%
Inspiration
9.1%
Background noise
7.6%
Socializing
6.4%
None of these
3.4%
Other
0.8%
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