September 2024 Zeitgeist Survey
Motivations for Social Media-Driven Purchases
Choose audience:
Which of the following best explains why you researched or purchased a product / service after seeing it on a social media platform? Please select no more than three
It matched my current needs
30.3%
It matched my style / aesthetic
17.3%
I saw it featured in an advertisement on the platform
16.7%
My friends / family were talking about it
12.1%
It aligned with the lifestyle I aspire to have
11.1%
It was featured across different content (e.g. several posts about it)
9.2%
I saw someone using or wearing it (e.g. celebrity, influencer)
8.5%
It was relevant to the holiday / season (e.g. Christmas)
8.2%
I wanted to stay relevant with a current trend
7.1%
It made me nostalgic for a past trend
5.7%
Exclusive or limited access to the product / service
5.6%
I had a fear of missing out (FOMO)
2.3%
Other
1.9%
Not sure
1.4%
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