GWI Automotive Survey
Car Subscription Drivers
Choose audience:
Could any of these make you want to use a car subscription more than you currently do?
Flexibility in pausing subscription
25.4%
Free cancellation / money-back guarantee (e.g. first 7 days)
24.5%
Guaranteed model of choice
23.4%
Wider choice of models
Introductory offer (e.g. discount, free add-ons etc.)
None of these
Access to the latest models
Short-term contract (e.g. 30 days)
Short delivery times
On-demand car features (i.e. add-ons such as head-up displays, improved performance, advanced battery management)
Bespoke / customizable subscription (e.g. basic, standard, premium)
Wider choice of fuel-types
App-based interface
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