GWI Kids Survey
Audio Content Discovery (12-15 only)
Choose audience:
How do you find out about new music, podcasts and audiobooks?
Hearing it on social media
30.1%
Friends / family members telling me
26.4%
Reading it on social media
21.5%
Ads on music streaming sites
Searching online
TV shows / Films
Influencers / vloggers
Ads online
Ads on apps
Playlists other people created
Ads on TV
Video games
Radio
Something else
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