GWI Kids Survey
Social Media Used
Choose audience:
Have you used any of these? (8-11 Only) / Which of these have you used in the last week? (Last 7 days) (12-15 Only)
Douyin (China Only)
36.6%
QQ (China Only)
26.7%
iMessage
20.5%
Weixin (13-15 Only) (China Only)
Instagram (13-15 Only)
TikTok (13-15 Only)
Xiaohongshu (12-15 Only) (China Only)
Facetime
Facebook (13-15 in Select Markets Only) (14-15 in Spain Only)
Facebook Messenger (13-15 in Select Markets Only) (14-15 in Spain Only)
Zoom
Snapchat (13-15 Only)
WhatsApp (Select Markets Only) (13-15 Only)
None of these
Pinterest (13-15 in Select Markets Only) (14-15 in Germany, Italy & Spain Only) (15 in France & Poland Only)
X (13-15 Only)
Meipai (12-15 Only) (China Only)
Discord (13-15 Only)
Douban (12-15 Only) (China Only)
Facebook Messenger Kids (Select Markets Only) (8-12 Only)
Microsoft Teams
Skype (13-15 Only)
Reddit (13-15 Only)
Threads (Select Markets Only) (13-15 Only)
kik Messenger (13-15 Only)
BeReal (13-15 Only)
WeChat (13-15 Only)
Tango (13-15 Only)
Tumblr (Select Markets Only) (12-15 Only)
imo (13-15 Only)
Viber (13-15 Only)
JusTalk Kids (8-11 Only)
Triller (13-15 Only)
Nextdoor (Select Markets Only) (13-15 Only)
Yubo (13-15 Only)
Signal (Select Markets Only) (13-15 Only)
Imgur (Select Markets Only) (13-15 Only)
Taringa (Mexico and Spain Only) (12-15 Only)
Do not publish - nk.pl (12 - 15 Only) (Poland Only)
Do not publish - Kuaishou (China Only)
Do not publish - Sina Weibo (China Only)
Do not publish - Gadu-Gadu (GG) (12 - 15 Only) (Poland Only)
Do not publish - Yizhibo (China Only)
Do not publish - Baidu Tieba (China Only)
Do not publish - Zhihu (China Only)
Omegle (Select Markets Only) (13-15 Only) (Up to 2023)
Do not publish - Yolo (Up to 2022)
Do not publish - SNOW (12 - 15 Only) (Australia and Malaysia Only) (Up to 2022)
Houseparty (13-15 Only) (Q1 2021 Only)
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