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GWI Gaming Survey
Attitudes: Brand RelationshipsLearn more about our data
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WaveQ4 2024
Q4 2024
Q2 2024
Q4 2023
Q2 2023
Q4 2022
Q2 2022
Q4 2021
Q2 2021
Q4 2020
LocationWorldwide
Worldwide
Australia
Brazil
Canada
China
France
Germany
India
Indonesia
Italy
Japan
Mexico
Philippines
Russia
South Korea
Spain
Thailand
UK
USA
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All Internet usersGamersGen ZHigh IncomeInterested in GamingMinecraft playersParentsSocial media users
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Which of the following do you feel describes you?
Audience %
Audience %
Index
Universe
Responses
Datapoint %
I am loyal to the brands I like
0%
I buy products / services to access the community built around them
0%
I feel represented in the advertising I see
0%
I look for expert opinions before buying expensive products
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I research a product online before buying it
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I spend time looking for the best deals
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I tell my friends and family about new products
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I tend to buy brands I have seen advertised
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I tend to buy the premium version of products
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I trust what online reviews say about products / services
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I try to avoid all types of advertising
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I use discount codes or coupons
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I use loyalty / reward programs
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None of these
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