GWI Gaming Survey

Reasons for Using Social Media (From Q2 2021)

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What are your main reasons for using social media?

Avoiding missing out on things

Filling spare time

Finding content (e.g. articles, shows, videos, memes, etc)

e.g. Finding inspiration for things

Finding like-minded communities / interest groups

Finding products to purchase

Following celebrities or influencers

Keeping in touch with friends / family

Making new contacts

Posting about your life (e.g. food, pets, vacations, etc)

Reading news stories

Seeing updates / content from your favorite brands

Seeing what's trending / what's being talked about

Sharing / discussing opinions with others

Supporting / connecting with good causes

Watching / following sports

Watching live streams (e.g. events, shows, etc)

Work-related networking / research