GWI Gaming Survey

B2B Purchase Influencers

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When purchasing items for your business or department, how do you typically find out about new brands?

Ads seen in non-trade / traditional media

Ads seen via trade magazines / websites

Brand pages or posts on social media

Brochures / other information received by post

Direct contact from brand representatives (e.g. emails, calls, social media)

Emails from brands

News / opinion articles in trade magazines or websites

Recommendations / endorsements from industry experts

Recommendations from colleagues / business contacts

Search engines

Other sources

I do not purchase for my business / department