GWI Consumer Tech Survey
Important Factors for Smart TV Purchase
Choose audience:
Which of these are most important to you when purchasing a smart TV?
Cost
60.4%
Warranty / guarantee
34.7%
Brand reputation
30.9%
Brand experience (i.e. a brand you've used before)
Brand name
Reviews / recommendations from other customers
Regular software / technology updates
Good customer service
Reviews / recommendations from friends / family / colleagues
Suitability for gaming
Delivery / collection time (post-purchase)
Reviews / recommendations from influencers / celebrities
None of these
Warranty / customer service (to Q3 2023)
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