GWI Gaming Survey

Attitudes To Sponsorship of Esports

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How do you feel about sponsorship of esports?

Brands that are esports sponsors are often suitable to the esports environment

I like to see non-gaming brands sponsor esports events

Sponsors of esports events are critical to their success

There is too much advertising at esports events

It's OK for brands not related to esports to sponsor teams or events (To Q2 2023)

Brands are usually well suited to the esports events sponsor (to Q4 2022)

None of these