August 2024 Zeitgeist Survey
Priorities in Food Purchases
Choose audience:
Thinking about the food you regularly buy, which of these is most important to you?
Price
63.3%
Quality
60.2%
Taste
56.1%
Nutritional value
27.6%
Ingredients
27.3%
Brand reputation
10.1%
Convenience (e.g. ready meals)
9.1%
Dietary restrictions
5.6%
Ethics
4.4%
Packaging / presentation
3.9%
None of these
2%
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