GWI Work Survey
Reasons for Using Social Media Platforms
Choose audience:
Why does your team / company use each of these services?
Communicate directly with customers » WhatsApp
19.3%
Communicate directly with customers » WeChat
16.8%
Share general updates » Facebook
15.8%
Share marketing messages » Facebook
Communicate directly with customers » Facebook
Share general updates » Instagram
Share general updates » WhatsApp
Share marketing messages » Instagram
Share marketing messages » WhatsApp
Communicate directly with customers » Instagram
Share general updates » TikTok
Keep up with industry news » Facebook
Share general updates » LinkedIn
Share marketing messages » TikTok
Share general updates » YouTube
Share general updates » WeChat
Keep up with industry news » LinkedIn
Keep up with industry news » TikTok
Share marketing messages » WeChat
Keep up with industry news » Instagram
To sell » WhatsApp
Keep up with industry news » YouTube
Share marketing messages » YouTube
To sell » Facebook
Follow other companies » Facebook
To sell » WeChat
Share marketing messages » LinkedIn
To sell » TikTok
To sell » Instagram
Follow other companies » Instagram
Keep up with industry news » WhatsApp
Follow other companies » LinkedIn
Follow other companies » TikTok
Keep up with industry news » WeChat
Communicate directly with customers » LinkedIn
Communicate directly with customers » YouTube
Communicate directly with customers » TikTok
Follow other companies » YouTube
Follow other companies » WeChat
Follow other companies » WhatsApp
Communicate directly with customers » Tencent QQ (China Only)
To sell » YouTube
Communicate directly with customers » Facebook Messenger
Communicate directly with customers » Telegram
Share general updates » X
Share general updates » Telegram
Keep up with industry news » Sina Weibo (China Only)
Share marketing messages » X
Share marketing messages » Telegram
Share marketing messages » Facebook Messenger
Share marketing messages » Sina Weibo (China Only)
Share general updates » Facebook Messenger
Share general updates » Sina Weibo (China Only)
Keep up with industry news » X
Communicate directly with customers » X
Keep up with industry news » Telegram
To sell » LinkedIn
Share general updates » Xiaohongshu (China Only)
Follow other companies » X
Keep up with industry news » Facebook Messenger
Follow other companies » Sina Weibo (China Only)
Share marketing messages » Tencent QQ (China Only)
Follow other companies » Telegram
Share general updates » Tencent QQ (China Only)
Keep up with industry news » Xiaohongshu (China Only)
Share marketing messages » Xiaohongshu (China Only)
Communicate directly with customers » Skype
To sell » Telegram
Follow other companies » Facebook Messenger
To sell » Tencent QQ (China Only)
To sell » Facebook Messenger
Follow other companies » Xiaohongshu (China Only)
Follow other companies » Tencent QQ (China Only)
Keep up with industry news » Tencent QQ (China Only)
To sell » X
Keep up with industry news » Baidu Tieba (China Only)
Communicate directly with customers » Sina Weibo (China Only)
Share general updates » Skype
To sell » Xiaohongshu (China Only)
Communicate directly with customers » Xiaohongshu (China Only)
Share marketing messages » Baidu Tieba (China Only)
Share general updates » Baidu Tieba (China Only)
Keep up with industry news » Douyin Huoshan (China Only)
Share marketing messages » Douyin Huoshan (China Only)
Share general updates » Douyin Huoshan (China Only)
To sell » Sina Weibo (China Only)
Share marketing messages » Skype
Follow other companies » Baidu Tieba (China Only)
Keep up with industry news » Pinterest
To sell » Douyin Huoshan (China Only)
Communicate directly with customers » Qzone (China Only)
Share general updates » Pinterest
Share marketing messages » Pinterest
Follow other companies » Douyin Huoshan (China Only)
Share general updates » Qzone (China Only)
Keep up with industry news » Skype
Communicate directly with customers » Snapchat
Communicate directly with customers » Douyin Huoshan (China Only)
Communicate directly with customers » Pinterest
Share marketing messages » Snapchat
Follow other companies » Pinterest
Follow other companies » Skype
Share marketing messages » Qzone (China Only)
Share general updates » Snapchat
Follow other companies » Snapchat
Keep up with industry news » Snapchat
Communicate directly with customers » Baidu Tieba (China Only)
Keep up with industry news » Qzone (China Only)
To sell » Skype
To sell » Baidu Tieba (China Only)
Follow other companies » Qzone (China Only)
Communicate directly with customers » Discord
Share general updates » Threads
To sell » Qzone (China Only)
Keep up with industry news » Reddit
Share marketing messages » Discord
Share marketing messages » Reddit
Communicate directly with customers » Threads
Share general updates » Discord
To sell » Pinterest
Keep up with industry news » Discord
Share general updates » Reddit
Communicate directly with customers » Reddit
Keep up with industry news » Threads
Share marketing messages » Likee (India Only)
Follow other companies » Reddit
Share general updates » Inke (China Only)
Other reason(s) » WhatsApp
Share marketing messages » Threads
To sell » Snapchat
Share general updates » Likee (India Only)
Follow other companies » Likee (India Only)
Other reason(s) » LinkedIn
Follow other companies » Threads
Other reason(s) » Facebook
Communicate directly with customers » Helo (India Only)
Keep up with industry news » Likee (India Only)
Follow other companies » Discord
Share marketing messages » Helo (India Only)
Keep up with industry news » Inke (China Only)
Communicate directly with customers » Likee (India Only)
Other reason(s) » YouTube
Keep up with industry news » Helo (India Only)
Follow other companies » Helo (India Only)
To sell » Reddit
Follow other companies » Inke (China Only)
Share general updates » Helo (India Only)
To sell » Discord
Communicate directly with customers » Inke (China Only)
Share marketing messages » Inke (China Only)
Communicate directly with customers » Yizhibo (China Only)
Keep up with industry news » Meipai (China Only)
Share general updates » Yizhibo (China Only)
To sell » Threads
Share general updates » Meipai (China Only)
Share marketing messages » Yizhibo (China Only)
Follow other companies » Yizhibo (China Only)
Other reason(s) » Instagram
Communicate directly with customers » Meipai (China Only)
To sell » Inke (China Only)
Share marketing messages » Meipai (China Only)
Other reason(s) » WeChat
Other reason(s) » TikTok
To sell » Meipai (China Only)
To sell » Likee (India Only)
Communicate directly with customers » Byte (Select Markets Only)
Keep up with industry news » Yizhibo (China Only)
To sell » Yizhibo (China Only)
Follow other companies » Meipai (China Only)
Keep up with industry news » Byte (Select Markets Only)
To sell » Helo (India Only)
Share general updates » Byte (Select Markets Only)
Follow other companies » Byte (Select Markets Only)
Share marketing messages » Byte (Select Markets Only)
Other reason(s) » Telegram
Other reason(s) » Skype
Other reason(s) » Tencent QQ (China Only)
Other reason(s) » Facebook Messenger
Other reason(s) » X
To sell » Byte (Select Markets Only)
Other reason(s) » Snapchat
Other reason(s) » Pinterest
Other reason(s) » Qzone (China Only)
Other reason(s) » Xiaohongshu (China Only)
Other reason(s) » Baidu Tieba (China Only)
Other reason(s) » Discord
Other reason(s) » Reddit
Other reason(s) » Sina Weibo (China Only)
Communicate directly with customers » LINE (Japan Only)
Other reason(s) » Threads
Other reason(s) » Douyin Huoshan (China Only)
Other reason(s) » Yizhibo (China Only)
Share general updates » LINE (Japan Only)
Keep up with industry news » XING (Germany Only)
Other reason(s) » Inke (China Only)
Share marketing messages » LINE (Japan Only)
To sell » LINE (Japan Only)
Communicate directly with customers » XING (Germany Only)
Follow other companies » LINE (Japan Only)
Other reason(s) » Meipai (China Only)
Other reason(s) » LINE (Japan Only)
Other reason(s) » XING (Germany Only)
Other reason(s) » Likee (India Only)
Follow other companies » XING (Germany Only)
Share general updates » XING (Germany Only)
Keep up with industry news » LINE (Japan Only)
Other reason(s) » Byte (Select Markets Only)
Other reason(s) » Helo (India Only)
Share marketing messages » XING (Germany Only)
Follow other companies » Meitu (China Only, To Q3 2023)
Share general updates » Meitu (China Only, To Q3 2023)
Other reason(s) » Meitu (China Only, To Q3 2023)
Communicate directly with customers » Meitu (China Only, To Q3 2023)
To sell » XING (Germany Only)
Share marketing messages » Meitu (China Only, To Q3 2023)
Keep up with industry news » Meitu (China Only, To Q3 2023)
To sell » Meitu (China Only, To Q3 2023)
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