GWI Alcohol Survey
Drivers to Spend More 30b
Choose audience:
Which of the following, if any, would motivate you to spend more on an alcoholic drink?
Recommendations from friends or family
34.8%
Limited edition flavor
31.9%
Reduced or discounted price
28.5%
Positive reviews from other customers
Limited edition bottle
Knowing that the product / brand is environmentally friendly
If it is crafted by hand / small batch
If it is made locally
Recommendations from bar / restaurant staff
Recommendations from my favorite celebrities / influencers
None of these
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