GWI Consumer Tech Survey
Important Factors for Smartphone Purchase
Choose audience:
Which of these are most important to you when purchasing a smartphone?
Battery life
56.4%
Cost
55.3%
Speed / processing capability
39.9%
Brand experience (i.e. a brand you've used before)
Warranty / guarantee
Brand reputation
Regular software / technology updates
Brand name
Built-in security measures (e.g. antivirus, fingerprint / face recognition)
Good customer service
Ability to control what personal data is being shared with apps / websites
Reviews / recommendations from other customers
Reviews / recommendations from friends / family / colleagues
Suitability for gaming
Delivery / collection time (post-purchase)
Reviews / recommendations from influencers / celebrities
None of these
Warranty / customer service (to Q3 2023)
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