April 2024 Zeitgeist Survey
Reasons for Raising Awareness for Social Causes
Choose audience:
Thinking about organizations who raise awareness for social causes, why do you think they do this?
To attract socially conscious consumers
39.2%
To make a difference
32.3%
As a PR opportunity
29.4%
They care about the cause
29%
To increase profits
28.1%
To differentiate themselves from competitors
27.2%
To align with consumer demands
26.9%
To join a social movement
18.6%
Not sure
6.7%
Other
1.3%
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