September 2024 Zeitgeist Survey
Olympics Highlights
Choose audience:
What did you enjoy the most about following the 2024 Summer Olympics?
Supporting my country's athletes
36.5%
Watching it with friends / family
27.1%
Watching the opening ceremony
23.3%
The broadcast coverage (e.g. commentators)
21.1%
To feel part of a global event
20.2%
The coverage of Olympic athletes' stories / backgrounds
19.6%
Social media engagement (e.g. memes)
16.6%
Watching the closing ceremony
15%
The introduction of new sports (e.g. breaking)
9.6%
The integration of technology (e.g. apps, virtual reality)
7.7%
None of these
5.3%
Attending local fan-zones
3%
Attending in-person
2.8%
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