GWI Alcohol Survey
Factors Impacting Choice: At-Home
Choose audience:
Which of these are most likely to impact your choice of alcoholic drink for at-home consumption? Please select up to three
Flavor / taste
41.8%
Cost
25.6%
Food pairing
25.6%
Alcohol content level
If I'm familiar with the brand
Convenience / availability
Recommendations from friends, family or colleagues
Brand reputation / heritage
Special offers / discounts
Uniqueness (e.g. craft, small batch, limited edition, locally produced)
Look of the packaging (e.g. bottle, can or label)
If it's eco-friendly (e.g. packaging, sustainable production)
Positive reviews from other customers
If it enhances my status
Recommendations from the retailer
None of these
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