GWI Alcohol Survey
Drivers to Try / Purchase Brands 29b
Choose audience:
Which of the following, if any, would motivate you to try / purchase a different alcohol brand?
Recommendations from friends or family
39.4%
Limited edition flavor
31.7%
Reduced or discounted price
31.2%
Positive reviews from other customers
Recommendations from bar / restaurant staff
Knowing that the product / brand is environmentally friendly
Limited edition bottle
If it is made locally
If it is crafted by hand / small batch
Recommendations from my favorite celebrities / influencers
None of these
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