January 2024 Zeitgeist Survey
Purchase Discovery
Choose audience:
Thinking about the last purchase you made on TikTok Shop, who did you purchase from?
A brand I discovered through TikTok Shop
2.9%
A seller I discovered through TikTok Shop
2.6%
A brand I was already familiar with
1.6%
A brand I was recommended by a content creator / influencer
1.3%
A seller I was already familiar with
0.9%
A seller I was recommended by a content creator / influencer
0.9%
Not sure
0.2%
Other
0.1%
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