August 2024 Zeitgeist Survey
Social Media Engagement in Last Year
Choose audience:
How have you engaged with social media in the last year?
Follow new accounts or pages
19.6%
None of these
17%
Create / consume more video content (e.g., Reels, TikToks, YouTube Shorts)
17%
To shop for / discover new products
16.6%
Engage more with others' content
16.1%
Increase direct messaging or private conversations
15.4%
Post more frequently
12%
Create or watch more live videos
11.9%
Use new / different platforms
9.8%
Join or participate in online groups/communities
9.7%
To access other services or content using my social media account
9.6%
Use stories or temporary posts more often
8.1%
Engage with ads or sponsored content
4.6%
Other
1.4%
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