GWI Automotive Survey
Research Sources Used
Choose audience:
Which source(s) did you use to research your most recently purchased car?
Local car dealership / salesperson
23.9%
Conversations with friends / family / colleagues
20.9%
The manufacturer's website
19.8%
Consumer review sites
Specialized online automotive marketplaces
Specialist / independent review sites (e.g. forums / blogs)
Video reviews
Online news / newspaper reviews
Social media posts from friends / family / colleagues
The manufacturer's social media page
Social media posts from famous / well-known individuals
Specialist magazines
None of these
Physical newspaper reviews
Other
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