GWI Automotive Survey
Research Sources Usefulness
Choose audience:
How useful were the following source(s) when researching car brands and models?
Local car dealership / salesperson » Very useful
10.2%
Consumer review sites » Very useful
9.3%
Conversations with friends / family / colleagues » Very useful
8.9%
The manufacturer's website » Very useful
Specialized online automotive marketplaces » Very useful
Local car dealership / salesperson » Extremely useful
Specialist / independent review sites (e.g. forums / blogs) » Very useful
The manufacturer's website » Extremely useful
Conversations with friends / family / colleagues » Extremely useful
Local car dealership / salesperson » Somewhat useful
Consumer review sites » Extremely useful
Video reviews » Very useful
Specialized online automotive marketplaces » Extremely useful
Conversations with friends / family / colleagues » Somewhat useful
Online news / newspaper reviews » Very useful
The manufacturer's website » Somewhat useful
Specialist / independent review sites (e.g. forums / blogs) » Extremely useful
Specialized online automotive marketplaces » Somewhat useful
Consumer review sites » Somewhat useful
Social media posts from friends / family / colleagues » Very useful
Video reviews » Extremely useful
The manufacturer's social media page » Very useful
Online news / newspaper reviews » Somewhat useful
Specialist magazines » Very useful
Video reviews » Somewhat useful
Social media posts from famous / well-known individuals » Very useful
Specialist / independent review sites (e.g. forums / blogs) » Somewhat useful
The manufacturer's social media page » Somewhat useful
Social media posts from friends / family / colleagues » Somewhat useful
Social media posts from friends / family / colleagues » Extremely useful
The manufacturer's social media page » Extremely useful
Social media posts from famous / well-known individuals » Somewhat useful
Online news / newspaper reviews » Extremely useful
Physical newspaper reviews » Very useful
Specialist magazines » Extremely useful
Specialist magazines » Somewhat useful
Social media posts from famous / well-known individuals » Extremely useful
Physical newspaper reviews » Somewhat useful
Physical newspaper reviews » Extremely useful
Online news / newspaper reviews » Not very useful
Local car dealership / salesperson » Not very useful
The manufacturer's social media page » Not very useful
Video reviews » Not very useful
Conversations with friends / family / colleagues » Not very useful
The manufacturer's website » Not very useful
Social media posts from friends / family / colleagues » Not very useful
Social media posts from famous / well-known individuals » Not very useful
Specialist / independent review sites (e.g. forums / blogs) » Not very useful
Physical newspaper reviews » Not very useful
Specialist magazines » Not very useful
Specialized online automotive marketplaces » Not very useful
Consumer review sites » Not very useful
Physical newspaper reviews » Not at all useful
The manufacturer's website » Not at all useful
The manufacturer's social media page » Not at all useful
Specialist magazines » Not at all useful
Video reviews » Not at all useful
Conversations with friends / family / colleagues » Not at all useful
Local car dealership / salesperson » Not at all useful
Online news / newspaper reviews » Not at all useful
Specialist / independent review sites (e.g. forums / blogs) » Not at all useful
Consumer review sites » Not at all useful
Social media posts from friends / family / colleagues » Not at all useful
Specialized online automotive marketplaces » Not at all useful
Social media posts from famous / well-known individuals » Not at all useful
Other » Extremely useful
Other » Very useful
Other » Somewhat useful
Other » Not very useful
Other » Not at all useful
None of these » Extremely useful
None of these » Very useful
None of these » Somewhat useful
None of these » Not very useful
None of these » Not at all useful
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