GWI Core Survey
Healthcare Brand Influencers
Choose audience:
When choosing medicines / drugs for everyday ailments (e.g. a cold, sore throat, headache, etc), how important are the following things for you when deciding which brand to buy?
Recommendations from a GP, Doctor or Pharmacist » Very important
65.7%
Recommendations from friends, family or colleagues » Somewhat important
51.7%
Picking a brand of medicine I've used before » Very important
51.1%
Information or recommendations found online » Somewhat important
The cost of the medicine » Somewhat important
The cost of the medicine » Very important
Picking a brand of medicine I've used before » Somewhat important
Recommendations from friends, family or colleagues » Very important
Information or recommendations found online » Very important
Recommendations from a GP, Doctor or Pharmacist » Somewhat important
Information or recommendations found online » Not important
Recommendations from friends, family or colleagues » Not important
The cost of the medicine » Not important
Picking a brand of medicine I've used before » Not important
Recommendations from a GP, Doctor or Pharmacist » Not important
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