GWI Consumer Tech Survey
Important Factors for Smartwatch Purchase
Choose audience:
Which of these are most important to you when purchasing a smartwatch?
Cost
40%
Battery life
37.8%
Durability
31.9%
None of these
Warranty / guarantee
Brand reputation
Regular software / technology updates
Brand name
Brand experience (i.e. a brand you've used before)
Security / security features (e.g. two-factor authentication)
Reviews / recommendations from other customers
Suitability for swimming
Good customer service
Reviews / recommendations from friends / family / colleagues
Delivery / collection time (post-purchase)
Reviews / recommendations from influencers / celebrities
Warranty / customer service (to Q3 2023)
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