December 2023 Zeitgeist Survey
Discovery of Clothing Purchases
Choose audience:
Thinking about clothing purchases made recently, how did you discover the product(s)?
Shopping website / app (e.g. Amazon, eBay)
55.4%
In-store
42.3%
Brand / product website
30.5%
Recommendations from friends / family
26.7%
Search engines
25.2%
Brand / product social media page
22.2%
Product comparison websites
15.7%
Recommendations from advertisements
15.4%
Recommendations from influencers
14.2%
None of these
3.2%
Other
1.6%
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