April 2024 Zeitgeist Survey
Research on Brands Before Purchasing
Choose audience:
Before purchasing products / services from a brand, do you research information on any of the following?
The brand's values
28.2%
Recent news stories about the brand
28.1%
None of these
26.7%
The brand's manufacturing
26.3%
The brand's country of origin
25%
The brand's products / services for certifications or awards
19.9%
The brand's sustainability pledges
18.8%
The brand's parent company
12.7%
The brand's political views
10.5%
Other
5.7%
The brand's CEO
4.5%
Want to get all the results?