GWI Core Survey
Attitudes: All 'Describes me' statements
Choose audience:
Which of the following do you feel describes you?
Open-minded
55.9%
I believe all people should have equal rights
55.4%
I research a product online before buying it
51.9%
Confident
Health-conscious
I like to know what is going on in the world
Creative
I am loyal to the brands I like
I like to explore the world
I use discount codes or coupons
I take care of my appearance
I spend time looking for the best deals
I am confident using new technology
I am interested in other cultures / countries
Price-conscious
Social / outgoing
I follow the latest technology trends and news
I think social media is good for society
Career-focused
I'm good at managing money
I always try to recycle
I tell my friends and family about new products
I make decisions quickly
I trust what online reviews say about products / services
I am comfortable talking about my mental health
I trust new technology to improve my health
I like to be the first to try new things
Adventurous
I use loyalty / reward programs
Traditional
I prefer being anonymous online
Ambitious
I worry about how companies use my personal data online
I worry I spend too much time on my smartphone
I look for expert opinions before buying expensive products
Fashion-conscious
I worry I spend too much time on social media
I am comfortable with my apps tracking my activity (e.g. walking, sleeping)
I take risks
I feel in control of my personal data online
I tend to buy brands I have seen advertised
I am prone to anxiety
Money-driven
I am using social media less than I used to
I consider myself an opinion leader
I tend to buy the premium version of products
I feel overworked
I try to avoid all types of advertising
I seek out alternative medicines and therapies
I buy new tech products as soon as they are available
I worry about how my government tracks me online (Select Markets Only)
I think immigration is good for my country
I feel represented in the advertising I see
I feel using social media causes me anxiety
I buy products / services to access the community built around them
Affluent
I prefer thinking about the past, rather than the future
I worry about how my data is tracked online (China Only)
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