September 2024 Zeitgeist Survey
Preference for Dubbed / Subtitled Content
Choose audience:
Which of the following best explains your preference for dubbed or subtitled TV / film content? Please select no more than three
Easier to follow the storyline
28.1%
Better understanding of the dialogue
26.8%
Maintains the original tone and emotions
24.5%
Avoids distractions from reading subtitles
15%
Cultural or linguistic interest in the original language
14.5%
Familiarity with the original language
13.9%
Convenience while multitasking (e.g., cooking, exercising)
10%
None of these
2.3%
Other
1%
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