September 2024 Zeitgeist Survey
Cultural Impact of Platforms
Choose audience:
Which of the following services do you think has the most influence in shaping cultural trends? (e.g. fashion, viral culture, and what people like, share or talk about)
TikTok
54.2%
Instagram
53.5%
YouTube
50.4%
Facebook
47.2%
X (formerly Twitter)
28.5%
Pinterest
12.9%
None of these
9.2%
LinkedIn
7.6%
Reddit
7.6%
Twitch
6.6%
Discord
5%
Threads
4.4%
Tumblr
2.3%
Other
1.4%
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