October 2023 Zeitgeist Survey
Negative Ad Qualities
Choose audience:
Which of these would most negatively impact your view of a brand?
Too many ads
48.8%
Ads that block content I'm trying to access
39.2%
Ads next to inappropriate content
36.4%
Ads not relevant to me
32.3%
Ads which seem to follow me
25.4%
Ads that are too targeted
24.5%
Ads without diversity/inclusivity
22.3%
Ads that are not sensitive to COVID-19
13.6%
None of these
6.1%
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