October 2023 Zeitgeist Survey
Expectations from Ads
Choose audience:
What do you most want ads to do for you?
Give me product information
49.8%
Provide discounts/special offers
45.2%
Teach me something new
38.3%
Be entertaining
33.6%
Give me personalized recommendations
31.2%
Be relevant to me/my identity
25.6%
Raise awareness about a social or environmental cause
25.1%
Make me laugh
22.8%
Promote diversity and inclusivity
22.6%
Show companies' COVID-19 response
9.6%
None of these
5.8%
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