December 2023 Zeitgeist Survey
Cultural Impact of Platforms
Choose audience:
Which of the following services do you think has the most influence in shaping cultural trends? (e.g. fashion, viral culture, and what people like, share or talk about)
Instagram
20.7%
Facebook
18.7%
YouTube
16.3%
None of these
13.4%
TikTok (Select Markets Only)
9.3%
Twitter / X
6.5%
Other
5.9%
LinkedIn
2.8%
Pinterest
1.5%
Snapchat
1.4%
Twitch
1.3%
Discord
0.6%
Reddit
0.6%
Tumblr
0.5%
Threads (Select Markets Only)
0.3%
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