February 2024 Zeitgeist Survey
Awareness of USA Politics in the Last Month
Choose audience:
In which of the following ways, if at all, have you seen, read, or heard political content on social media in the last month?
Watched / listened to political content in short-form (1 minute or less)
29.2%
Read political content on my social media feed from an account I follow
27.3%
Read political content on my social media feed from an algorithm
25.5%
Watched / listened to political content in long-form (10 minutes or more)
22.3%
I have not consumed political content on social media in the last month
21.9%
Direct messages from friends / family
20%
Searched for political content via search
17.3%
Ads or sponsored content about political elections / candidates / parties
16.2%
I do not use social media
8.7%
Searched for political content via hashtag / tag
8.3%
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