August 2024 Zeitgeist Survey
Approaches to Cost-Efficient Grocery Shopping
Choose audience:
Thinking about your current approach to grocery shopping, which of the following apply to you?
I use leftovers to avoid waste
42.4%
I prioritise essential items
40.8%
I buy cheaper alternative / substitutes (i.e. own-brand)
37.7%
I shop at cheaper supermarkets
36.5%
I use coupons / vouchers
36.5%
I buy grocery items in bulk when I can
29.7%
I plan meals based on which items are on offer
26%
I follow a strict budget
25.4%
I use price comparison apps / websites
17.4%
None of these
5%
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