GWI Alcohol Survey
Drivers to Spend More 30a
Choose audience:
Which of the following, if any, would motivate you to spend more on an alcoholic drink?
If it is a gift for someone else (e.g. birthday, engagement, marriage, new job)
35.7%
If it has health benefits (e.g. low calorie, low sugar)
30.8%
If it has a unique quality (e.g. unconventional color of alcohol, light-up bottle, edible glitter etc.)
30.3%
Heritage of the brand (i.e. the history of the brand)
Collaboration with my favorite brand (e.g. co-branded bottle, free gift with purchase)
If it has an interesting bottle
If it enhanced my reputation / status
Free or discounted sample
Collaboration with my favorite celebrity / influencer (e.g. branded bottle)
Entry into competitions
None of these
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