June 2024 Zeitgeist Survey
Loyalty and Reward Scheme Behaviours
Choose audience:
Do reward / loyalty schemes encourage you to do any of the following?
Return to redeem rewards
35.4%
Return to gain more rewards
34.3%
Remain loyal to a brand / business
29.8%
Buy more to receive greater rewards
23.6%
Choose the brand over an alternative
21.8%
Download a brand / business's app
19.5%
Have a more positive perspective of the brand
19.2%
Recommend the brand / business to others
16.4%
Leave a review for a product / service
15.4%
Buy products from partner services
13%
Sign up for member services (e.g. higher loyalty tiers)
12.8%
Share my information for more personalised offers
10.6%
Engage with the brand / business on social media
8.9%
Pay more for a product
7.6%
None of these
7.4%
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