GWI Automotive Survey
Purchase Journey Interaction
Choose audience:
When you purchased your most recent car, did you do each of the following stages online, in-person or neither? Please select all that apply per row
Purchasing the car » In-person
58.9%
Getting an idea of how the car drives » In-person
53.4%
Researching the car » Online
48%
Getting an idea of the look of the car » In-person
Researching the car » In-person
Getting an idea of the look of the car » Online
Financing the car » In-person
Financing the car » I did not do these
Getting an idea of how the car drives » Online
Financing the car » Online
Purchasing the car » Online
Getting an idea of how the car drives » I did not do these
Getting an idea of the look of the car » I did not do these
Researching the car » I did not do these
Purchasing the car » I did not do these
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