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GWI Gaming Survey
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WaveQ4 2024
Q4 2024
Q2 2024
Q4 2023
Q2 2023
Q4 2022
Q2 2022
Q4 2021
Q2 2021
Q4 2020
LocationWorldwide
Worldwide
Australia
Brazil
Canada
China
France
Germany
India
Indonesia
Italy
Japan
Mexico
Philippines
Russia
South Korea
Spain
Thailand
UK
USA
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All Internet usersGamersGen ZHigh IncomeInterested in GamingMinecraft playersParentsSocial media users
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How do you typically find out about new brands and products?
Audience %
Audience %
Index
Universe
Responses
Datapoint %
Ads heard on the radio
0%
Ads in magazines or newspapers
0%
Ads on billboards or posters
0%
Ads on music-streaming services
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Ads seen at the cinema
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Ads seen before online videos or TV shows start to play
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Ads seen in video / mobile games (From Q2 2023)
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Ads seen in virtual spaces (e.g VR/AR) (From Q2 2023)
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Ads seen on mobile or tablet apps
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Ads seen on public transport
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Ads seen on social media
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Ads seen on TV
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Ads seen on websites
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Ads / sponsored content on podcasts
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Brand / product websites
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Consumer review sites
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Emails or letters / mailshots from companies
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Endorsements by celebrities or an influencer
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In-store product displays or promotions
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Online retail websites
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Personalized purchase recommendations on websites
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Posts or reviews from expert bloggers
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Product brochures / catalogues
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Product comparison websites
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Product samples or trials
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Recommendations / comments on social media
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Search engines
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Stories / articles in printed editions of newspapers or magazines
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Stories / articles on newspaper or magazine websites
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TV shows / films
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Updates on brands' social media pages
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Vlogs
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Word-of-mouth recommendations from friend or family members
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Forums / message boards (To Q4 2022)
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Ads on messaging apps (To Q2 2023)
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