GWI Alcohol Survey
Drivers to Try / Purchase Brands
Choose audience:
Which of the following, if any, would motivate you to try / purchase a different alcohol brand?
Recommendations from friends or family
39.4%
If it is a gift for someone else (e.g. birthday, engagement, marriage, new job)
31.8%
Limited edition flavor
31.7%
Reduced or discounted price
If it has a unique quality (e.g. unconventional color of alcohol, light-up bottle, edible glitter etc.)
If it has health benefits (e.g. low calorie, low sugar)
Positive reviews from other customers
Heritage of the brand (i.e. the history of the brand)
Free or discounted sample
Collaboration with my favorite brand (e.g. discount with purchase, co-branded bottle)
If it has an interesting bottle
Recommendations from bar / restaurant staff
Knowing that the product / brand is environmentally friendly
Limited edition bottle
If it is made locally
If it enhanced my reputation / status
If it is crafted by hand / small batch
Recommendations from my favorite celebrities / influencers
Collaboration with my favorite celebrity / influencer (e.g. branded bottle)
Entry into competitions
None of these
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