GWI Automotive Survey

Motivations for Ad-Blocking (To Q1 2023)

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Why do you use an ad-blocker?

Ads are too intrusive

Ads might compromise my online privacy

Ads sometimes contain viruses or bugs

Ads take up too much screen space

I try to avoid all ads wherever, whether on TV or online

I want to stop my data allowance from being used up

There are too many ads on the internet

To avoid having to see video ads before watching clips / shows

To speed up page loading times

To stop ads being personalised based on my browsing history

To stop my device's battery life being drained

Too many ads are annoying or irrelevant

Other