GWI Automotive Survey

Attitudes: All Statements - Any Agree (To Q1 2023)

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To what extent do you either agree or strongly agree with the statements below?

Family is the most important thing in my life

Having the latest technological products is very important to me

I always like to try new products

I always strive to achieve more in life

I always try to find the best deals for products that I want to buy

I am a brand conscious person

I am a risk taker

I am comfortable borrowing money

I am concerned about the internet eroding my personal privacy

I am constantly connected online

I am indifferent to what is 'in' right now / what is popular

I am interested in international events

I am interested in other cultures and countries

I am proactive about investing money

I am very career oriented

I feel more insecure without my mobile phone than my wallet

I feel positive about the future of the environment

I feel positive about the global economy

I find that I am easily swayed by other people's opinion

I just don't understand computers and new technology

I like to be surrounded by different people, cultures, ideas and lifestyles

I like to challenge and push myself to be the best I can be in life

I like to explore the world around me

I like to keep up with the latest fashions

I like to pursue a life of challenge, novelty and change

I like to stand out in a crowd

I look after my appearance / image

I prefer to be anonymous when using the internet

I regularly inform friends and family on new products / services

I regularly try new foods from other countries

I tend to buy brands I see advertised

I tend to buy the premium version of a product

I tend to make decisions quickly, based on 'gut feeling'

I tend to opt in for personalized loyalty rewards from brands

I think it is very important to contribute to the community I live in

I think we should all strive for equality

I try to buy natural / organic products

I try to fit as much into my day as possible

I worry about how my personal data is being used by companies

I would buy a product / service simply for the experience of being part of the community built around it

I would consider myself to be a creative person

I would consider myself to be much more affluent than the average

I would like to work and live abroad

I would pay more for sustainable / eco-friendly products

I would rather spend money on a unique experience than a status brand

I'd rather sign up for a membership to a product / service than pay extra to own it

It is important for me to feel respected by my peers

It is important to be well informed about things

It is important to me to continue to develop new skills throughout life

It is important to stay in touch with what is going on in the world

It's critical for me to be able to be contactable at all times in terms of my private life

Money is the best measure of success

Once I find a brand I like I tend to stick to it

Other people view me as adventurous

Technology makes life more complicated

The internet makes me feel closer to people

There is too much choice online

When buying a product, the price is more important for me than the brand name

When buying products and services, I always like to seek an expert opinion before purchasing

When I need information, the first place I look is the internet

You should seize opportunities when they arise