GWI Automotive Survey
Most Recent Car Initial Touchpoint
Choose audience:
Where did you first see or hear about your most recently purchased car?
Friends / family recommendations
12.8%
Manufacturer's websites
8.7%
Other
6.5%
The forecourt / front of a car dealership
TV ads
Professional reviews
Other people's cars (e.g. while driving, parked)
Sponsored social media ads
Social media posts
Customer review sites
Ads seen before an online video / TV show
Radio ads
Vlogs
Billboards / public transport
Emails / letters from companies
Blogs
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