GWI Alcohol Survey
Brand Discovery
Choose audience:
How do you typically find out about new brands and products?
Search engines
31.4%
Word-of-mouth recommendations from friend or family members
28.4%
Ads seen on TV
26.5%
Brand / product websites
Recommendations / comments on social media
Ads seen on social media
TV shows / films
In-store product displays or promotions
Online retail websites
Ads seen on websites
Consumer review sites
Ads seen on mobile or tablet apps
Product samples or trials
Product comparison websites
Ads seen before online videos or TV shows start to play
Personalized purchase recommendations on websites
Endorsements by celebrities or an influencer
Stories / articles on newspaper or magazine websites
Updates on brands' social media pages
Ads on billboards or posters
Ads seen on public transport
Product brochures / catalogues
Posts or reviews from expert bloggers
Ads on music-streaming services
Emails or letters / mailshots from companies
Ads seen at the cinema
Ads in magazines or newspapers
Ads heard on the radio
Vlogs
Ads seen in video / mobile games
Stories / articles in printed editions of newspapers or magazines
Ads / sponsored content on podcasts
Ads seen in virtual spaces (e.g VR/AR)
Forums / message boards (To Q4 2022)
Ads on messaging apps (To Q4 2022)
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