GWI Alcohol Survey
TikTok Features / Actions
Choose audience:
What have you done on TikTok in the last month?
Liked or commented on videos
37.8%
Watched a live stream
32.4%
Shared a video with friends
28%
Used the discover page / searched for something
Followed user or creator accounts
Uploaded videos
Followed brand accounts
Click on a sponsored / promoted post or ad
Used TikTok Shop (China Only) (From Q2 2024)
Used an effect
Participated in a trend (e.g. using trending sounds & music)
Participated in a Hashtag Challenge initiated by a brand
None of these
Want to get all the results?