GWI Gaming Survey

Impact of Esports Sponsorship

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Which of these statements about sponsorship apply to you?

I am more likely to purchase brands worn by my favorite players / teams

I have discovered new brands for the first time from their sponsorship of esports events

I notice the brands worn by teams / players during events

I try to support brands that sponsor my favorite teams / players (e.g. buy their products, follow them on social)

Sponsors should create their own esports teams

Sponsors should partner with celebrities / well known individuals (e.g. players, teams, commentators, esports influencers)

Sponsors should create content about esports

None of these