GWI Gaming Survey

Snapchat Actions (To Q4 2020)

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On Snapchat, which of these have you done in the last month?

Added a friend

Applied a GeoFilter (location-based filter) to my photo or video Snap

Applied a Lens ("Face Filter") to my Snap

Created a Story

Edited a Snap (e.g. sticker, caption, bitmoji, doodle)

Followed a brand or company

Followed a celebrity or famous person

Saved a Snap

Sent a chat message

Sent a photo Snap

Sent a video Snap

Submitted a Snap to a Live Story (e.g. Olympics, New Year's Eve)

Swiped up on a user/brand’s story to see more

Used Group chat with friends

Used the Snapchat camera

Viewed "Discover" content from providers like DailyMail, CNN, etc.

Viewed a Live Story

Viewed a Snapchat Show (e.g. "Good Luck America")

Viewed a User Story